to Peer Pressure Inc.
began in the early 1990s as a small, independent
production company with the initial focus the production and promotion
of Reggae Music and Hip Hop.
By 1999 Peer Pressure had
brought its innovative approach to such contemporary
musical genres as Hip Hop, Rap and Pop and reinforced its commitment
to Reggae and Hip Hop Music.
Peer Pressure has
produced established stars such as Luciano,
Bush Man, George
Nooks, Luke D
and the creative talents of Michael Picanco
and Ginny Pepper
have been nurtured and flourished under the
Peer Pressure influence.
Peer Pressure remains
committed to creating and promoting only Positive Vibrations and this
philosophy is reflected in its work and orientation to the Artists
with whom Peer Pressure has
had the privilege to create new Music.
Based both in Kingston, Jamaica and Toronto,
Canada, Peer Pressure's label is known throughout Britain, Europe
and the West Indies and is steadily
gaining recognition in North America.
2002 Peer Pressure Inc. All rights reserved.